According to the Direct Marketing Association, email marketing generated an ROI of $57.25 for every dollar spent on it in 2005, outperforming all other direct marketing channels. When rated against all other online marketing tactics, 47 percent of marketers said email marketing was their top-performing tactic, according to a survey by MarketingSherpa. For these reasons, marketers are expected to do more email marketing in 2007, and was cited more often than any other form of marketing as the most important advertising medium that marketers would use this year, according to a survey by Datran Media.
Source: Talk with Jordan Ayan, CEO of SubscriberMail (Email Experience Council Mailshot)
MessageLabs, a leading provider of integrated messaging and web security services to businesses worldwide, announced the results of its MessageLabs Intelligence Report for March 2007. Quarter on quarter spam levels have raised to 76.3 percent, their highest in two years. Virus and botnet activity has also increased. The report highlights the impact of increased spam levels on small-to-medium sized businesses (SME) as these organizations receive more than double the volume of spam per user each month than in enterprise organizations.
SurfControl estimates that nearly one in every four image attachments sent through a business email system may contain explicit adult-rated images and up to 75% of email traffic is non-business related.
MessageLabs have reported that, on average during 2005, one in just over every thousand email messages going through their filtering system contains potentially offensive, adult-rated pornographic image attachments.
Based on Microsoft’s latest prototype Demographics Prediction tool at adCenter Labs Demonstration technology to predict a customer’s age, gender, and other demographic information according to his or her online behavior—that is, from search queries and webpage views.
I tried this for both email filtering and email monitoring.
The results were as follows:
Email Monitoring:
Male Probabilty: 79%
Female Probabilty: 21%
Age Group: 35-49
Email Filtering:
Male Probabilty: 45%
Female Probabilty: 55%
Age Group: 25-34
and finally, for my website URL…
www.dicontas.co.uk
Male Probabilty: 78%
Female Probabilty: 22%
Age Group: 50+
I dont know what observations and findings I can deduce from these statistics - but I hope that all my website/blog visitor are not aged 50+ otherwise my business will be in trouble. My only guess is that as I am a new site with a unique domain name, most search engines come back with “Do you mean discounts“. Does this mean that all mature people insist on discounts. Who knows - I need to wait over 10 years to find out!