Tag Archives for email-statistics

Proofpoint – Outbound Email and Content Security 2007 Report

Proofpoint’s 4th annual study of outbound email and content security issues (http://www.proofpoint.com/outbound), found that outbound email and other electronic communication protocols continue to grow as a source of risk for companies.Proofpoint’s survey of 308 email decision-makers at large U.S. companies shows expanding concern over sensitive information leaving enterprises through outbound email and other electronic communications channels.

The study found that 32.1% of surveyed companies with 1,000 or more employees hire staff to read or analyse the contents of outbound email. 38.8% of larger companies surveyed (those with more than 20,000 employees) employ staff for this purpose. Additionally, 16.9% of companies surveyed employ staff whose primary or exclusive job responsibility is to read or otherwise analyse email content.

Nearly 28% have terminated employees for email policy violations; 20% have disciplined employees for improper use of blogs/message boards; 14% for social network violations; 11% for improper use of media sharing sites.

Email remains a primary source of information leakage, which can result in regulatory compliance violations, legal problems and loss of competitive position. Respondents estimated that nearly 20% of all outbound email poses a legal, regulatory or financial risk.

More than a third of surveyed companies investigated a suspected email leak of confidential or proprietary information in the past 12 months.

Source: Proofpoint

you have 24 hours to reply to my email or else…

Recent studies indicate that when customers or potential customers contact an online organisation, 80% prefer communicating by email over phone and over 50% will not do business with a company if they do not receive an adequate response to their email within 24 hours. The average response time to a customer email inquiry is 72 hours.

Most online organisations communicate regularly with customers and clients by email, but few provide a level of email customer service that satisfies their customers. While email service standards are low, the benefits of communicating via email are palpable:

  • Cost – an email conversation generally costs 75% less than a phone conversation.
  • Time – the time it takes to respond to an email is significantly less than a phone call. Email also allows both the customer and your company representative to multi-task, responding to email messages while attending to other matters.
  • History – email allows for the easy tracking and retrieval of email conversations, which ensures accountability and allows for organisational benefits derived from the sharing of customer history and knowledge.

Source: deerfield.com (providers of email management systems)

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